INTEGRATED IMPACT TOURISM
We developed the Integrated Impact Tourism (IIT) framework to connect travel, culture, and commerce in ways that build long-term economic value with Chinese and Southeast Asian markets.
Integrated Impact Tourism redefines tourism as active participation, where experiences generate spending, time, and trust that strengthen local industries and communities.
Through tailored training programs, strategy plans and on-site implementation, we help destinations turn travel into a productive and resilient engine for economic growth.
CHINA IN FOCUS
China is the world’s most powerful travel market. It is also the most coveted and scrutinised, while being the most easily misunderstood.
For the Chinese market, we apply the Integrated Impact Tourism framework by aligning local storytelling and interactive experiences with the motivations of China’s new travelers.
This approach inspires curiosity, increases quality spending and time in destination, and connects tourism with local business development, product innovation, and trade opportunities.
GLOBAL APPLICATION
With bases in Shanghai, Hong Kong and Kuala Lumpur, we are perfectly placed to support your growth in fast-growing Chinese and Southeast Asian markets.
Our team works closely with the travel, tourism, hospitality and airline sectors worldwide. Recent projects include China, Indonesia, Thailand, Italy, Netherlands and the UK.
We also collaborate with consumer, health and wellness brands, tech firms and financial services providers.
This breadth of coverage gives us a deep understanding of the factors influencing how travel consumers in China and Southeast Asian nations think, plan and act.
YOUR TRUSTED TRAVEL PARTNER IN CHINA & SOUTHEAST ASIA
The re:set team brings 35 years of combined experience across Asia Pacific. We have been on the spot as its vibrant travel markets have changed, expanded and diversified.
This invaluable accumulated experience helps our clients stay ahead with tailored strategic insights and consultancy services.
Our inspiring and imaginative advice and support will energise your business take-off in the world’s most dynamic travel region.
Key areas of expertise include:
- Destination development and positioning strategy
- Asian tourism market training programs
- Travel branding and marketing
- Cultural heritage preservation and optimisation
- Sustainable tourism planning and implementation
- Travel, tourism and consumer trends analysis and advice
- Consumer engagement strategies
- Destination and competitor market research
- Tourism innovation and technology
- White Paper, Annual Report and IPO Strategy Publications
OUR FOUNDERS
re:set strategies was founded by Gary Bowerman, an experienced travel industry consultant and analyst, and Yereth Jansen, a Dutch entrepreneur and travel industry consultant.
Gary Bowerman is an Asia-based travel and consumer trends analyst and consultant, conference speaker and media commentator. During a 22-year career in Asia, Gary has worked with destinations, hotels, travel organisations, aviation firms, brands and investment banks worldwide.
An Asia Travel Analyst for Phocuswright, Gary covers inbound, outbound and domestic travel markets in China, Northeast Asia and Southeast Asia. Described by Travel Weekly Asia as “a leading expert on Chinese tourism,” he is author of The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (2014).
Gary is frequently interviewed on Chinese and Asian travel issues by global media, such as CNN, BBC, CNA, ABC, CNBC, Al Jazeera, Time, Bloomberg and China Daily. He co-hosts The South East Asia Travel Show, founded Asia Travel Re:Set, and is a former CNN Traveller columnist.
He speaks at leading travel conferences, including World Travel Market, Arabian Travel Market, ITB Asia, Skift Asia Forum, Global Tourism Economy Forum, World Islamic Tourism Conference and ASEAN Tourism Forum.
Based in Kuala Lumpur, Gary lived and worked in Shanghai 2004-2010.
Yereth Jansen is a renowned public speaker on tourism, branding, and localisation for both destinations and businesses. He has been a marketing consultant with the United Nations World Tourism Organization (UNWTO) since 2017. Fluent in Chinese and based in China for 14 years, he has developed international tourism strategies for multiple provinces across the country.
In addition to his tourism focus, Yereth serves as the CEO China at Darling Advertising + Design, where he specialises in strategic and creative branding for Chinese enterprises. His role at Darling dovetails with his position as Deputy Secretary-General of the International Communication Committee at the China Advertising Association, enhancing China’s global advertising presence.
Yereth is also the China Director at Alliance Experts, where he crafts strategic cross-border partnerships for clients all over the world. His career is a strategic blend of tourism expertise, branding acumen, and international business development underpinned by his commitment to results-driven collaborations and integrity.
Yereth has lived and worked in China since 2009, and is based in Shanghai.